The digital transformation of customer communication

The digital transformation

of customer communication

The digital transformation of customer communication

In a highly competitive environment, customer loyalty building is an essential factor for your profitability. We master all the best practices for Customer Communication Management (CCM) and benchmark software platforms allow you to add value to the customer experience and build loyalty using your documents.

  • Assistance for the transformation of your CCM platform
  • Preparation, publication, Sorting, Pooling, Separation, Franking
  • Transformation of management documentation in a multichannel media area
  • Documentation management strategy to manage the customer experience
  • Audit of printing production centres
  • Assistance with outsourcing printing workshops
Picto caractéristiques Tessi
  • Making printing a profit centre benefiting multichannel customer relations
  • Boost the power of the front office with over informed prospective customers
  • Reassure customers with communication in the channel of their choice
  • Put your management documents at the heart of the media mix
  • Optimise postal costs and stimulate digital take up by your end customers
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Functions and uses

Performing the analysis with care

Critical and backup documents, pooling the repository for channels and documents, KPIs, SLAs (postal lead-time, rate of digital returns, etc.)

1

Stabilise the Business Case

Set the operational scope and technical prerequisites at the borders of CRM, ERP, SCM, etc. Batch and prioritise according to your constraints.

2

Make undertakings based on recommendations

Specify the prescribed solution: possible scenarios, pool the repository, share multichannel editorial content, etc.

3

Guidance for the transformation

Optimising the structure of the data, training employees and making them take responsibility, connecting a new range of services to the customer area.

4

Steer continuous improvement

The validated documents are sent to the portal to add to the file and continue the customer pathway.

5

Signature and finalisation of the process

Adjusting the graphic charters, converting the learning effect into productivity, future developments and technological monitoring.

6

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